How Business Promotion Trumped Scientific Integrity
May 21, 2009
So-called “missing link” Ida hit the media in a major way on Tuesday of this week, with even search engine Google falling prey to the hype and modifying its search page banner to show Ida. We quickly responded with a full article, Ida: the Missing Link at Last?
Yet within a few hours of the unveiling of the fossil—coordinated to coincide with the publication of the scientific paper on Ida—some better media outlets began to report some worrying things about the research. It seems as though the scientific process had been rushed and the claims exaggerated in a bid to promote a new documentary and book on the fossil. Sadly, media pressures sometimes trump full research integrity (something we’ve seen before), and careless media sources reprint explosive (and unjustified) quotations without consulting as many scientists as they should. Thankfully, though, many in the scientific community are questioning the research and beginning to become more vocal about their concerns regarding how good science and media aren’t the best mix.
But don’t just take our word for it—read these amazing excerpts that reveal the Ida hype for what it truly is.
Read entire article at the following link with addtional links to other articles and information
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